Meta will stop running political ads in the EU

Meta, the parent company of Facebook, will stop allowing political advertising on its platforms in the European Union as of October 2025. This decision is due to the EU's new "Transparency and Targeting of Political Advertising" (TTPA) regulations, which Meta claims present significant operational challenges and legal uncertainties. The TTPA rules impose extensive restrictions on ad targeting and delivery, which Meta argues create an "untenable level of complexity" for advertisers. The regulations also require political ads to be labeled as such and provide information on their source and intention, which Meta says it already does. Meta's decision will result in users seeing less relevant ads, and the company argues that the new rules threaten the "principles of personalized advertising." However, users in the EU, including politicians, will still be able to discuss and share political content, as long as it is not through paid advertising. Other tech companies, such as Google, have also objected to the incoming EU rule changes, with Google stopping the serving of paid-for political ads in the EU, including on YouTube, last year.