'This Absolutely Terrified My 3-Year-Old Last Week' — Lee Cronin's The Mummy Poster Draws Complaints for Its Depiction of Female Child's Face

A poster for Lee Cronin's The Mummy has drawn complaints for its depiction of a female child’s face. Transport for London, which runs the tube and bus stations in the capital of England, confirmed to Metro that it had received an undisclosed number of complaints from commuters. The Mummy, from Evil Dead Rise director Lee Cronin, has a number of advertisements running across London that depict eight-year-old Katie Cannon (played by Natalie Grace), who goes missing for eight years before returning as a mummy. The poster shows Grace as Cannon in mummified form, grey and gaunt. Earlier this week, BBC journalist and broadcaster Samira Ahmed took to X / Twitter to say she had submitted a complaint to the UK’s Advertising Standards Authority (ASA) about the poster, saying: “Why is there so little consideration of the impact of such images on children? (And one might add, on bereaved parents).” Just submitted my complaint to the Advertising Standards Authority about this poster ad at tube stations. Why is there so little consideration of the impact of such images on children? (And one might add, on bereaved parents). pic.twitter.com/gjwca6YDdX The tweet went viral, securing over 2 million