Technology8/30/2025TechCrunch

Taco Bell is having second thoughts about relying on AI at the drive-through 

Taco Bell is having second thoughts about relying on AI at the drive-through 

Taco Bell, the popular fast-food chain, has been exploring the use of voice AI technology to automate the ordering process at their drive-through locations. However, this initiative has faced some challenges, leading the company to reconsider its reliance on AI in this context. The article highlights a viral incident where a customer attempted to order 18,000 water cups, seemingly to bypass the AI system and reach a human server. This and other similar experiences have raised concerns about the effectiveness and reliability of the AI-powered ordering system. While Taco Bell's move towards automation through AI was likely aimed at improving efficiency and reducing labor costs, the company now appears to be reevaluating this approach. The article suggests that the company may be rethinking its strategy and considering alternative solutions to address the challenges faced in the drive-through experience.

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