Technology9/3/2025The Guardian

‘I felt doomed’: social media guessed I was pregnant – and my feed soon grew horrifying

‘I felt doomed’: social media guessed I was pregnant – and my feed soon grew horrifying

The article describes the author's experience with social media's algorithm detecting their pregnancy before they had a chance to share the news with their family, friends, or doctor. Initially, the author was shown joyful videos related to pregnancy, but the tone quickly became much darker. The algorithm started serving up videos of women holding stillborn babies, which deeply disturbed the author, who was 22 weeks pregnant at the time. The article highlights how social media platforms can use data to make assumptions about users' lives, even before they are ready to share that information themselves. The author felt overwhelmed and "doomed" by the algorithm's ability to infer their pregnancy status and then tailor the content accordingly, even with distressing videos.

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