Disney decides it hasn’t angered people enough, announces Disney+ price hikes

Disney+ Announces Price Hikes Disney has announced a price increase for its Disney+ streaming service, effective December 8th, 2022. The basic ad-free plan will now cost $10.99 per month, up from the previous $7.99 per month. The annual subscription price will also increase from $79.99 to $109.99. The company cited rising costs and investment in content as the reasons for the price hike. Disney+ has been rapidly expanding its library of original content, including popular series like "Andor" and "The Mandalorian." The new pricing structure will also introduce an ad-supported Disney+ plan, which will be available for $7.99 per month, the same as the current ad-free plan. This move is seen as an effort to cater to price-sensitive consumers and compete with other ad-supported streaming services. The price increase comes at a time when many consumers are already feeling the strain of inflation and rising costs. It remains to be seen how this decision will impact Disney+'s subscriber growth and customer satisfaction.