Manchester City’s record £1bn deal with Puma and the value beyond bottom line

Manchester City has signed a record-breaking 10-year, £1 billion kit deal with Puma. This massive contract not only provides a significant financial boost to the club but also has the potential to increase Manchester City's global profile and open doors for other lucrative partnerships. The deal contains clauses that allow Puma to extend the partnership beyond the initial 10-year period, showcasing the long-term commitment and confidence the sportswear company has in Manchester City. Furthermore, this landmark agreement sends a strong message to independent brands and the Premier League about the immense value and appeal of the club. While the financial aspects of the deal are undoubtedly significant, the broader implications of Puma's endorsement and substantial investment in Manchester City could prove to be even more valuable in the long run, helping the club to further expand its global reach and solidify its position as a leading force in the world of football.