Tim Cook Swears Tariffs Aren’t to Blame for iPhone 17 Pro Price Hike

Apple CEO Tim Cook has denied that tariffs were a factor in the price increase of the iPhone 17 Pro. In a recent statement, Cook emphasized that the decision to raise the price was not driven by tariffs, stating, "To be totally clear, tariffs were not a factor." The new iPhone 17 Pro model is priced at $1,099, a $100 increase from the previous generation. Cook explained that the price hike was due to a range of factors, including increased production costs and the incorporation of advanced technologies. He assured customers that Apple remains committed to providing high-quality products at competitive prices. The company's stance on the price increase comes amid ongoing trade tensions between the United States and China, which have led to the implementation of tariffs on various goods. However, Cook's clear statement suggests that the iPhone 17 Pro's pricing is not directly linked to these tariffs, but rather reflects the company's overall cost considerations and product enhancements.