SoftBank-Backed Fetch Boosts Private Loan from Morgan Stanley

Fetch, a rewards startup backed by SoftBank, has announced an increase in its credit facility with Morgan Stanley's private credit arm. The facility has been increased by approximately 30%, bringing the total to $110 million. This move comes as Fetch prepares to launch a new platform and further expand its presence in the artificial intelligence (AI) sector. The additional funding will enable Fetch to bolster its technological capabilities and introduce new offerings to its customers. The startup, which specializes in rewards and loyalty programs, aims to leverage AI to enhance its services and provide a more personalized experience for its users. The increased credit facility reflects Morgan Stanley's confidence in Fetch's growth potential and the company's ability to navigate the evolving landscape of the rewards and loyalty industry. This latest development underscores Fetch's ambitions to cement its position as a leading player in the market and drive innovation through the integration of advanced technologies.