Barzal & Branding: Why Player Promotion Is Vital for NHL Markets Like Long Island

The article highlights the importance of player promotion for NHL teams, particularly those in smaller markets like the New York Islanders on Long Island. It suggests that the Islanders have struggled to attract top free agents, not just due to their on-ice performance, but also because Long Island is not widely known or appealing to many players. The article emphasizes that player branding and promotion can be vital in helping markets like Long Island gain visibility and appeal to potential free agents. It suggests that promoting players like Mathew Barzal, the Islanders' star center, can help raise the team's profile and make Long Island a more attractive destination for free agents. The article argues that this type of player promotion is crucial for NHL teams in smaller, lesser-known markets to compete for top talent and build successful franchises. By highlighting their star players and the unique aspects of their local communities, these teams can overcome their geographic and market-size challenges.