Forget SEO: How to get found by AI tools in 2025

The article discusses the changing landscape of online visibility, where traditional search engine optimization (SEO) is becoming less effective, and the rise of AI-powered tools is shaping the future of how businesses and individuals get discovered online. The article suggests that by 2025, the internet will be dominated by AI-driven search and discovery mechanisms, rendering traditional SEO tactics obsolete. To stay visible in this new environment, the article recommends focusing on creating content and experiences that cater to the preferences and capabilities of AI assistants, chatbots, and other AI-powered tools. Key strategies include optimizing for voice search, ensuring content is structured and formatted in a way that AI can easily understand, and leveraging emerging technologies like natural language processing and machine learning to enhance the discoverability of your online presence. The article emphasizes the need for businesses and individuals to adapt their digital strategies to this shifting landscape to maintain their visibility and reach in the years to come.