What to expect from Amazon's event on September 30

Amazon is set to host a press event on September 30th, 2023, in New York City. The event is expected to focus on new hardware developments, particularly in the company's Alexa, Kindle, and Fire TV product lines. The event is likely to showcase improvements to Alexa, Amazon's voice assistant, with a focus on making it more conversational and helpful through the use of generative AI. New models or software updates for the Echo line of smart speakers are also expected to be announced. Additionally, the event may reveal updates to the Kindle lineup, including a potential new Kindle Scribe 2 and a combination of the Kindle Scribe and Kindle Colorsoft features. The basic Kindle model is also expected to receive some updates. The invitation also suggests that news about Amazon's Fire TV products may be on the agenda. The event may also see announcements from Amazon-owned brands like Ring and Eero. While the newly announced products may not be immediately available, the event is expected to set the stage for discounts on older generations of Amazon gear during the upcoming Prime Day sale on October 7-8, 2023.