Europe probes Shein's addictive app design and illegal product sales

The European Commission (EC) has launched an investigation into the low-cost fashion retailer Shein. The probe is focused on two main concerns: the sale of illegal products, including child sexual abuse material, and the potentially addictive design of Shein's shopping experience. The investigation is being conducted under the EU's Digital Services Act, which governs online services. The Commission will examine how Shein's features, such as its points and rewards system, may be driving excessive engagement and potential addiction among users. The Commission will also scrutinize Shein's algorithmic recommendation systems and demand that the company offer users a non-profiling-based alternative. Shein has faced extensive criticism in recent years for various issues, including labor practices, materials sourcing, data practices, and intellectual property infringement. The Texas Attorney General has also opened a probe into the company's safety and labor practices, including allegations of forced labor and the use of toxic or hazardous materials. The Commission has the authority to impose fines and demand changes to Shein's platform if the investigation finds the company in violation of the Digital Services Act. The probe is part of a broader focus by European regulators on addressing addictive design and algorithmic transparency in online services.