Apple’s streaming service gets harder to tell apart from its streaming app, box

Apple has unified its streaming services by dropping the "+" from the names of its remaining offerings. The company's streaming app, formerly known as "Apple TV+," will now simply be called "Apple TV." Similarly, the "Apple Music+" service has been rebranded as "Apple Music." This move aligns Apple's streaming services with the company's broader ecosystem, making it easier for users to navigate and access the available content. The rebranding also reflects Apple's strategy of integrating its various services to provide a more seamless and cohesive user experience. The article notes that this change may help to differentiate Apple's streaming offerings from its hardware devices, such as the Apple TV box, which was previously known as the "Apple TV." By unifying the branding, Apple aims to provide a clearer and more consistent messaging to its customers. Overall, the rebranding reflects Apple's ongoing efforts to streamline and optimize its digital services, making it simpler for users to access and consume content across the company's diverse range of offerings.