Technology2/9/2026Engadget

Inside Ferrari's Luce EV: The Jony Ive interior is here

Inside Ferrari's Luce EV: The Jony Ive interior is here

Here is a 198-word summary of the news article: Ferrari's Luce EV, formerly known as Elettrica, will be the company's first all-electric vehicle. The interior of the Luce was designed by LoveFrom, the design firm founded by former Apple design chief Jony Ive and Marc Newson. The interior features a highly detailed, precision-engineered design with extensive use of materials like glass, aluminum, and OLED displays. Many tactile controls, such as the shifter, air vents, and windshield wiper dial, were designed to provide a satisfying user experience. The gauge cluster and center display are also highly customizable, with the ability to transform between different modes. Ive and Newson, who both have a deep interest in automotive design, wanted to incorporate physical, tactile elements that are often lacking in modern cars. However, they faced challenges in working within the highly regulated automotive industry, where safety is of utmost importance. While the clinical, refined aesthetic may divide opinions, the Luce interior represents a fresh, innovative approach that could help attract a new clientele for Ferrari. The full details of the vehicle, including its pricing and performance, are expected to be revealed in May.

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