Technology8/28/2025Bloomberg

Asus Prepares Xbox Ally Gadget to Rival Nintendo’s Switch

Asus Prepares Xbox Ally Gadget to Rival Nintendo’s Switch

Asus, the computer hardware company, is reportedly preparing a new handheld gaming device to rival Nintendo's Switch. The upcoming Asus gadget is said to be an "Xbox ally," suggesting it may have some form of partnership or integration with Microsoft's gaming ecosystem. The article notes that the handheld gaming market is becoming increasingly crowded, with the Switch 2 expected to face competition from this new Asus device. While details about the Asus gadget's specifications and features are limited, the "Xbox ally" designation suggests it may offer some level of Xbox integration or compatibility. The news highlights the growing interest and competition in the handheld gaming space, as manufacturers seek to capitalize on the growing demand for portable gaming experiences. However, the article does not provide any concrete information about the Asus device's release timeline, pricing, or how it will differentiate itself from existing options, such as the Nintendo Switch.

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