What founders should think about if looking to raise a Series C

The article discusses the key considerations for founders when looking to raise a Series C funding round. According to Sapphire Ventures partner Cathy Gao, the first step is a "reality check" - founders need to assess their company's stage of growth, market position, and funding needs. Gao emphasizes the importance of having a clear vision and strategy for the business, as well as a strong leadership team and operational execution. Founders should also consider the type of investors they want to attract, as Series C investors typically have different priorities and expectations compared to earlier-stage investors. The article also highlights the need for founders to be transparent about their company's challenges and risks, and to have a well-crafted financial plan that demonstrates their ability to use the additional capital effectively. Additionally, Gao advises founders to carefully consider the terms and structure of the Series C funding, as these can have long-term implications for the company's future.