Technology9/16/2025The Guardian

‘I love you too!’ My family’s creepy, unsettling week with an AI toy

‘I love you too!’ My family’s creepy, unsettling week with an AI toy

The article discusses the experiences of a family with the AI-powered stuffed toy Grem, developed by musician Grimes and the toy company Curio. Designed for children aged 3 and above, Grem is advertised as a healthier alternative to screen time, with the ability to "learn" a child's personality and have educational conversations. However, the family found the experience unsettling, as every conversation with Grem was recorded and transcribed by a third party. The wife, in particular, became frustrated and wanted to throw the toy into a river. The article suggests that the growing market of AI-powered toys raises concerns about privacy and the impact on children's development.

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