Flipboard acquires Graze, the tool for building your own social algorithm

This article was published on August 26, 2026 Graze delivered 41 billion posts to 12 million users in 21 months by letting anyone build a custom algorithm, and is now the back end of Flipboard's open social web push Flipboard has acquired Graze, a Portland startup that lets creators build, tune and monetise custom social feeds without writing code, mainly on Bluesky. Graze says it has delivered more than 41 billion posts to 12 million users since forming 21 months ago. Flipboard has bought the plumbing for custom social feeds. The company is acquiring Graze, a Portland startup that lets creators and publishers build, tune and monetise their own algorithms without writing code. The numbers are striking for the size of the team. Graze says it has delivered more than 41 billion posts to 12 million users in the 21 months since it formed, most of that on the newly funded Bluesky. The team is two people. Co-founder Devin Gaffney and engineer Nick Gerakines both move to Flipboard, after two of the three original founders left last year, and financial terms were not disclosed. The money behind it was modest. Graze raised a $1mn pre-seed in April 2025 led by Betaworks, with Salesforce Ventu