AI summaries cause ‘devastating’ drop in audiences, online news media told
The news article discusses the potentially "devastating" impact of AI-generated summaries on online news audiences. A new study has found that websites previously ranked first in search results can lose up to 79% of their traffic if their content is replaced by Google's AI Overviews, which provide a summary in the search results. The article states that this threat has become a major concern for media owners, with some viewing it as an existential threat to outlets that rely heavily on search traffic. The article suggests that the rise of AI-powered summaries could have a significant and negative impact on the online news industry, potentially leading to a substantial drop in audience numbers for affected websites.
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