Why Africaâs global music boom still leaves much of the continent unheard | CNN
When people say African music is having a âglobal moment,â they are often talking about only a small part of the continent. âNigeria and South Africa are dominating the most,â said Tuma Basa, YouTubeâs former director of Black music culture, who recently announced his departure after eight years at the company. Afrobeats and Amapiano â South African electronic dance music â are elevating African music worldwide, but the continentâs global presence is still concentrated in only a few countries, despite rich diversity across 50-plus nations. For Basa, the reasons are both cultural and structural. âFirstly, they are all English-speaking and right now that still makes a difference in terms of international acceptance of music,â said Basa, referring to Nigeria, South Africa, and Ghana. Diaspora communities have also played a major role in exporting African sounds internationally. âStrong diasporas of Nigeria and Ghana are key in getting this music popular,â Basa said. âSouth Africa doesnât have as large diaspora, but their dances spread through social media like wildfire.â Events in Lagos and Accra, such as âDetty Decemberâ and Ghanaâs âYear of Retu
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