Technology7/30/2025Bloomberg

Nothing’s Phone 3 Is Stymied By Contentious Design and Price

The article discusses the challenges faced by Nothing, a consumer tech startup, with the launch of its latest device, the Phone 3. Despite the company's efforts to expand beyond its eccentric gadget brand, the Phone 3 has been embroiled in controversy among its loyal customer base. The article highlights the contentious design and pricing of the Phone 3, which have sparked criticism and debate within the tech community. The startup's attempt to transition into a more mainstream player in the industry appears to have been met with resistance from its core supporters, who may have expected a different approach or a more affordable offering. The article suggests that Nothing's ambitious plans to transform its image and appeal to a broader market have been stymied by the backlash surrounding the Phone 3's design and pricing, which may have alienated some of the brand's early adopters and enthusiasts.

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