Sports8/26/2025The Guardian

Revealed: gambling logos and ads seen up to every 13 seconds during big sports games in US

Revealed: gambling logos and ads seen up to every 13 seconds during big sports games in US

The article highlights the concerning prevalence of gambling logos and advertisements during major sports events in the United States. According to a new study by the University of Bristol, viewers of the Stanley Cup finals in June were exposed to an average of 3.5 marketing messages from betting firms every minute, with some instances occurring as frequently as every 13 seconds. The study's findings have prompted criticism from experts who warn that top sports are becoming a "second-by-second gambling opportunity" due to the scale of this marketing blitz. The article suggests that this level of exposure could have significant implications, particularly for vulnerable viewers and those with gambling-related issues.

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