Technology10/14/2025TechCrunch

Google Meet launches an AI-powered makeup feature

Google Meet launches an AI-powered makeup feature

Google Meet, the video conferencing platform, has launched a new AI-powered feature that allows users to apply virtual makeup during video calls. This feature aims to provide a quick and convenient solution for those who prefer to have a polished appearance without the need for traditional makeup application. The AI-powered makeup feature in Google Meet automatically applies natural-looking makeup, including foundation, blush, and lip color, to the user's face. This feature is designed to be customizable, allowing users to adjust the intensity and style of the virtual makeup to suit their preferences. The introduction of this feature is seen as a response to the growing demand for more user-friendly and inclusive video conferencing tools, especially during the COVID-19 pandemic, when remote work and virtual meetings have become increasingly common. Google's move to incorporate this feature into its video conferencing platform is a step towards providing a more diverse and inclusive experience for users.

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