Sports10/16/2025•The Guardian
Premier League clubs turn to hidden gambling partners to beat sponsorship ban
Premier League clubs are facing a financial blow as a ban on front-of-shirt advertising for betting companies takes effect next season. To make up for the shortfall, some clubs have turned to hidden partnership deals with Asian-facing gambling operators that are unlicensed in the UK and target illegal markets in Asia. Aston Villa, Chelsea, Leeds, Nottingham Forest, and Sunderland have failed to respond to questions or refused to comment on these hidden partnerships. The clubs are adapting their offers to gambling partners to continue profiting from the lucrative industry, despite the upcoming sponsorship ban.
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