Technology7/3/2025β€’BBC

AI claims and a hoax spokesman: Viral band confuses the world of music

AI claims and a hoax spokesman: Viral band confuses the world of music

The Velvet Sundown, a mysterious musical act, has gained significant attention on Spotify, with hundreds of thousands of streams, despite uncertainty surrounding its authenticity. The band's online presence, including an elaborate website and social media accounts, has led to speculation that it may be an AI-generated project or a hoax. The Velvet Sundown's music, described as a blend of electronic and ambient genres, has been praised by some listeners, but the lack of information about the band's origins and members has fueled suspicion. Some have suggested that the project may be a commentary on the growing influence of AI in the music industry, while others believe it could be a sophisticated marketing ploy. The story highlights the challenges faced by the music industry in an era of rapidly evolving technology, where the line between human-created and AI-generated content is becoming increasingly blurred. The Velvet Sundown's mysterious nature has captured the imagination of the public, sparking discussions about the future of music and the role of technology in artistic expression.

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