HBO Max prices increase by up to $20 today

HBO Max, the popular streaming service, has increased its subscription prices, effective today. The basic ad-supported plan has risen from $9.99 per month to $11.99 per month, while the ad-free plan has gone up from $14.99 to $15.99 per month. This marks the third consecutive year that HBO Max has raised its prices. The price hike comes as the streaming landscape becomes increasingly competitive, with new services entering the market and existing ones vying for subscribers. HBO Max, owned by Warner Bros. Discovery, is one of the larger players in the industry and the price increase is likely a strategic move to maintain its profitability and invest in new content. The price change applies to both new and existing subscribers, though current subscribers will have a grace period before the new rates take effect. The increase is expected to impact HBO Max's subscriber base, potentially leading some users to reconsider their subscription or explore alternative streaming options.