Nuno Espírito Santo says creating identity at West Ham is his ‘priority’
Nuno Espírito Santo, the new West Ham manager, believes that creating an identity and philosophy for the club is his top priority. After taking over following the dismissal of Graham Potter, Nuno is working to understand the club's culture and connect with it on an emotional level. Nuno acknowledges that it will take time for him to build this identity, as he is still adjusting to his new role. He has been relying on long-standing staff members to provide him with insights into the West Ham way, which can mean different things to different fans – from "gung-ho football" to passion and resilience. The article suggests that Nuno is focused on immersing himself in the club's culture and finding a way to translate that into a coherent identity and playing style for the team. This will be a key challenge as he looks to establish himself in his new position.
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