World10/8/2025BBC

Too-loud ads annoying you while streaming? California's put a stop to that

Too-loud ads annoying you while streaming? California's put a stop to  that

The state of California has enacted a law to address the issue of excessively loud advertisements during streaming services. This legislation aims to ensure that the volume of advertisements does not exceed the volume of the content being watched. The new law is particularly significant as California is the home state of major streaming platforms like Netflix and Hulu. The law requires that the volume of advertisements be no louder than the content, providing relief to viewers who have been frustrated by the jarring volume difference between the programming and the ads. This move by the California government is seen as a consumer-friendly measure, addressing a common complaint among streaming service users. The law is expected to enhance the viewing experience and prevent the disruption caused by overly loud advertisements, which can be particularly annoying during quiet or contemplative moments in the content.

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