Ads of the future may bring you to an AI agent.

In a broad-ranging feature from Time on OpenAI, the company reveals it has been testing a new kind of sponsored ad. Clicking through an ad with “sponsored agents” would bring you into “an AI experience presented by a brand.” Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.