Instagram will demote AI-generated influencers if they don't clearly label their account - Engadget

The app isn't cracking down on other kinds of AI slop, though. Instagram is changing its rules for profiles that feature AI-generated personas. The app is now requiring such accounts to use a new "AI-generated profile" label that identifies it as featuring AI rather than a "real human." Accounts that don't use the label will have their reach reduced, the company said. The move comes at a time when other platforms have taken steps to make AI-generated content less prominent as social media users reject the influx of AI slop. But Meta, which often encourages users to make their own slop, has done very little to discourage AI content. And the latest change is less of a crackdown on all AI slop, than new rules for a particular type of content that can be especially misleading. The new labels seem to be tailored specifically to accounts that feature AI-generated personas. Previously, Instagram used an optional "AI creator" label as a kind of catch-all for any profile that regularly featured AI content. But the company is now replacing that label with the "AI-generated profile" tag. The new designation is intended for profiles that "feature an AI-generated person," according to its in-ap