Technology7/23/2025β€’Engadget

Meta is adding new safety features to child-focused Instagram accounts run by adults

Meta is adding new safety features to child-focused Instagram accounts run by adults

Meta is adding new safety features to Instagram accounts run by adults for children. While children under 13 are not allowed on the platform, adults can create accounts to post content of their children. However, these accounts have been targeted by predators who leave inappropriate comments and request sexual images. To address this, Meta is implementing stricter message settings, automatically enabling "Hidden Words" to filter out unwanted comments, and avoiding recommending these accounts to users blocked by teens. They will also make it harder for suspicious users to find these accounts through search and hide comments from potentially suspicious adults. Meta has already removed over 135,000 accounts for breaking their rules, and an additional 500,000 accounts linked to those. The company is also expanding its teen safety features, such as Location Notice and nudity protection, to further protect younger users on the platform.

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