Rivian’s best-case guess for 2025 sales is a 16% drop from last year

Rivian, the electric vehicle (EV) startup, has revised its sales forecast for 2025 downward by 16% compared to last year's numbers. This indicates that the company expects to sell fewer EVs in 2023 than in both 2024 and 2023, making the upcoming launch of the R2 SUV in 2024 crucial for the company's future. The downward revision highlights the challenges Rivian is facing in the rapidly evolving EV market, where competition from established automakers and other startups is intensifying. The company's ability to ramp up production and maintain a competitive edge will be crucial in the coming years. Despite the setback, Rivian remains optimistic about its long-term prospects, with the R2 SUV expected to play a significant role in the company's growth strategy. However, the revised sales forecast underscores the need for Rivian to continue refining its operations and product offerings to stay relevant in the rapidly changing EV landscape.