Technology8/10/2025Bloomberg

Apple’s Upcoming AI Voice Control Will Change How People Use iPhones

Apple’s Upcoming AI Voice Control Will Change How People Use iPhones

Apple is set to unveil a new voice-control feature for its Siri virtual assistant, which could significantly impact how users interact with their iPhones. The feature is seen as a potential game-changer, but its success will depend on its effectiveness and reliability. Additionally, Apple CEO Tim Cook has made minor supply-chain adjustments to appease President Trump, including the provision of a bar of gold. The company is also working on the next iterations of its iOS operating system and a new "Liquid Glass" technology. However, Apple has faced a setback, with the loss of a fifth AI engineer to Meta (formerly Facebook), highlighting the fierce competition for talent in the rapidly evolving artificial intelligence field. Overall, the upcoming voice-control feature is the primary focus, as it could redefine the user experience on Apple's devices if implemented successfully.

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