US Open’s dating show proves a double fault in search for new fans
The US Open has launched a dating video series called "Game, Set, Matchmaker" in an effort to attract a more pop-culture audience. The first episode featured host Ilana Sedaka on a blind date with Ronnie, a lacrosse coach. While the date took place on US Open grounds, the conversation focused more on their music tastes and personal lives rather than tennis. This move by the tournament to showcase a dating show risks alienating its core supporters, as it diverts attention from the intense and dramatic matches happening on the court. The article suggests that the US Open may be trying to appeal to a broader audience, but in doing so, it risks sidelining the sport of tennis in favor of more mainstream entertainment.
Source: For the complete article, please visit the original source link below.
