Technology9/22/2025β€’Engadget

TikTok is tagging videos from Gaza with product recommendations

TikTok is tagging videos from Gaza with product recommendations

TikTok's new feature that uses AI to identify objects in videos and recommend similar products is being criticized for its application in a video from war-torn Gaza. The article reports that a video showing a Palestinian woman searching for lost family members was paired with product recommendations like "Dubai Middle East Turkish Elegant Lace-Up Dress" and "Women's Solid Color Knot Front Long Sleeve Dress." This raises concerns about the company's lack of consideration for the appropriate use of such technology, particularly in sensitive contexts. The feature is currently being rolled out on a limited basis, and the article notes that TikTok has been contacted for comment on how it plans to address these issues.

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