Technology9/20/2025The Guardian

Parents outraged as Meta uses photos of schoolgirls in ads targeting man

Parents outraged as Meta uses photos of schoolgirls in ads targeting man

Meta, the parent company of Instagram, has been accused of using photos of schoolgirls as young as 13 in advertisements for its new social media platform, Threads. The images, which featured the girls' faces and names, were allegedly used to target a 37-year-old man in an effort to promote the new platform. Parents have expressed outrage over this practice, describing it as "outrageous" and "upsetting." The use of minors' images without their consent or knowledge, and in a way that could potentially expose them to unwanted attention, has been widely condemned. The article emphasizes the ethical concerns surrounding this incident, as it raises questions about Meta's advertising practices and the protection of minors' privacy and safety online. The case highlights the need for greater oversight and regulation of social media companies' use of personal data and the targeting of vulnerable individuals.

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