Children as young as 11 tempted to try betting after being ‘flooded’ by celebrity endorsement
The article discusses the growing concern over children as young as 11 being tempted to try betting due to the widespread presence of celebrity endorsements and gambling content on social media platforms. According to the reports commissioned by the UK's leading gambling charity, GambleAware, nearly 90% of children aged 13-17 are exposed to gambling content online. The survey found that seeing celebrities or sports stars gambling or advertising it made many children want to emulate them. The charity has urged regulators and policymakers to address the issue of social media accounts and influencers producing betting content on platforms like YouTube, Instagram, TikTok, and Twitch.
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