JBL's newest speaker ushers in a new price category, appealing to broader consumer needs

JBL, a renowned audio brand, has unveiled its latest compact and portable speaker, the JBL Grip. This new speaker is designed to cater to a broader range of consumer needs, ushering in a new price category for the brand. The JBL Grip is compact, measuring the size of a seltzer can, making it highly portable and convenient for users. The speaker is equipped with features that appeal to a wide range of consumers, including an IP67 rating for water and dust resistance, allowing it to withstand various outdoor activities. The introduction of the JBL Grip aims to provide consumers with a more affordable option within the brand's product lineup, making high-quality audio more accessible to a larger customer base. By offering a competitively priced speaker without compromising on its renowned sound quality, JBL is positioning the Grip to attract a diverse range of customers seeking a reliable and versatile audio solution.