Technology7/25/2025β€’Engadget

LeBron James is reportedly trying to stop the spread of viral AI 'pregnancy' videos

LeBron James is reportedly trying to stop the spread of viral AI 'pregnancy' videos

LeBron James' legal team has reportedly sent a cease and desist letter to a person behind an AI platform that allowed Discord users to create AI videos of James and other NBA stars, including a video showing a pregnant James being loaded into an ambulance. The video, which reportedly garnered millions of views on Instagram, has since been removed from several accounts, though it is still available on X. The article also discusses how social media scammers routinely impersonate celebrities, and how AI chatbots can be used to create images and videos of "pregnant LeBron James," despite initial refusals. The article highlights the difficulty for AI companies to prevent people from circumventing their guidelines and the ongoing challenge of dealing with unwanted AI versions of public figures.

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