'We are what we drive': How car dealers became college football's power brokers

The article explores the growing influence of car dealers in college football, particularly their role as power brokers. It highlights how more college football players are driving high-end sports cars, indicating a strong connection between dealers and programs. This relationship has existed for decades, with car dealers providing various forms of support to college football teams, including direct payments, endorsement deals, and access to luxury vehicles. The article suggests that the involvement of car dealers has become a significant factor in recruiting and retaining top talent, as players and their families are attracted to the perks and opportunities offered by these dealerships. This dynamic has raised concerns about the potential for exploiting student-athletes and the integrity of the sport. The article suggests that the influence of car dealers has become a key aspect of the commercialization and professionalization of college football, blurring the lines between amateur athletics and the business world.