Sports10/18/2025The Guardian

Why are leading figures swapping FA ‘tanker’ for US multi-club ‘speedboat’?

Why are leading figures swapping FA ‘tanker’ for US multi-club ‘speedboat’?

The article discusses the growing trend of leading figures in women's football leaving the Football Association (FA) to join the US-based multi-club ownership group, Bay Collective. The latest recruit is Anja van Ginhoven, the general manager under England's national team coach Sarina Wiegman, who has been appointed as the director of global women's football operations at Bay Collective. This move follows the earlier recruitment of Kay Cossington, the former FA technical director, as the chief executive of Bay Collective. The article suggests that these high-profile appointments indicate Bay Collective's ambition to make a significant impact in the world of women's football, as they venture into "waters there are no roadmaps for".

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