Technology9/22/2025Bloomberg

Breakup of Google Ad Tech Monopoly on the Table in Remedy Trial

Breakup of Google Ad Tech Monopoly on the Table in Remedy Trial

The U.S. Justice Department is seeking to break up Google's advertising technology monopoly in a remedy trial. The case alleges that Google illegally monopolized the advertising technology markets. The trial is taking place before the Virginia federal judge who previously ruled that Google had engaged in monopolistic practices. The government is seeking a structural remedy, which could potentially involve the breakup of Google's advertising business, in an effort to restore competition in the ad tech industry. The outcome of this trial could have significant implications for the future of Google's dominance in the digital advertising market and the broader tech industry.

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