Entertainment1/17/2026•NYT

As Kennedy Center Rebrands It’s Mired in Black Tape

As Kennedy Center Rebrands It’s Mired in Black Tape

The Kennedy Center, a renowned arts institution in Washington, D.C., is undergoing a rebranding process. Recently, the center's board declared it the "Trump Kennedy Center," prompting a significant change in the signage around the building. The article reports that much of the existing signage is currently covered in black tape, a temporary measure taken as the institution works to update and replace the branding. This decision has drawn attention and sparked discussions, as the center's association with the former president has become a point of contention. The article does not provide further details on the reasons behind the rebranding or the specific plans for the new signage. It simply reports on the current state of the center's visual identity and the ongoing process of change.

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