DirecTV will start replacing screensavers with AI-generated ads next year
DirecTV is partnering with Glance, an AI company backed by Google, to replace its TV screensavers with AI-generated ads starting next year. The new feature, which will be available on DirecTV Gemini devices, will allow users to interact with the AI-generated content using their voice remote, such as changing the virtual clothing of people in the videos. Glance aims to make TV a "lean-in experience" rather than a "lean-back" one, allowing viewers to have a "ChatGPT moment" on their TVs. However, it is unclear whether viewers will be able to turn off this new screensaver feature. The article raises questions about whether people actually want this type of AI-powered interactive advertising on their TVs.
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