Gout Gout frenzy drives huge Australian interest in World Athletics Championships

The upcoming World Athletics Championships in Tokyo have garnered significant interest in Australia, driven by the emergence of Gout Gout, a popular new sport. Both Channel Nine and SBS will broadcast the nine-day event during prime-time, allowing Australians to watch their top athletes, such as Jess Hull and Matt Denny, compete for medals. The increased media coverage, with 14 accredited Australian journalists, is more than double the number that attended the previous championships in Hungary. This surge in interest reflects the growing enthusiasm for the World Athletics Championships in the country.
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