AI Is Taking Over Your Search Engine. Here's What It's Doing and Why It Matters

Here is a 174-word summary of the news article: Powerful AI language models like ChatGPT and Gemini are increasingly being integrated into search engines, changing how people find information online. These AI assistants can quickly generate detailed, human-like responses to search queries, going down "rabbit holes" of information much faster than a typical web search. This raises concerns about the accuracy and reliability of the information provided, as these AI models can produce plausible-sounding but factually incorrect responses. There are also worries about AI bias, privacy, and the potential replacement of traditional web search. Proponents argue that AI-powered search can provide more engaging and personalized experiences. However, tech companies must carefully navigate the integration of these models to ensure users understand their limitations and that safeguards are in place to maintain the integrity of online information. As AI search becomes more prevalent, the implications for how people access knowledge online will be an important issue to follow.