Gaming9/29/2025IGN

'I Love How We All Know Exactly What This Was a Middle Finger To' — Battlefield 6 Live-Action Trailer Takes Aim at Call of Duty

'I Love How We All Know Exactly What This Was a Middle Finger To' — Battlefield 6 Live-Action Trailer Takes Aim at Call of Duty

The Battlefield 6 live-action trailer appears to be a direct response to the Call of Duty franchise. The trailer features a group of soldiers performing a synchronized dance routine, which is interpreted by many as a middle finger to the more traditional approach of the Call of Duty series. The trailer's unconventional and subversive nature is seen as a deliberate attempt by EA to differentiate Battlefield 6 from its competitor. The marketing strategy is aimed at attracting a younger, more diverse audience and showcasing Battlefield 6 as a more innovative and experimental entry in the first-person shooter genre. The trailer has generated significant discussion and debate within the gaming community, as it represents a departure from the typical military-focused marketing tactics used by both franchises.

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