Business6/11/2026•The Guardian

Hugo Boss shares jump as it ‘thoroughly examines’ Frasers’ takeover offer

Hugo Boss shares jump as it ‘thoroughly examines’ Frasers’ takeover offer

Mike Ashley’s retail group has made near-€2bn bid for the German fashion house, in which it holds a 26% stake Shares in Hugo Boss jumped nearly 10% on Thursday after the company said it would “thoroughly examine” a near-€2bn takeover approach from the Sports Direct owner Frasers Group. Mike Ashley’s fashion and sportswear business has pounced on the German fashion house, in which it already owns just over a 26% stake, saying late on Wednesday that it was offering about €1.98bn (£1.73bn) to take full control . The offer equates to €38 a share in cash, representing a 4.3% premium to Wednesday’s closing price. Hugo Boss shares rose 9.8% to €40.05 on Thursday. Frasers shares fell 2.5% in early trading but then bounced back by 1.6%. Frasers has been steadily building its stake since 2020. Hugo Boss, Germany’s biggest luxury fashion group, generated €4.3bn in sales last year. The growing stake has fuelled years of speculation that Frasers could seek a takeover of the German brand as part of a broader push upmarket. Hugo Boss said late on Wednesday that the approach had not been not coordinated with the company and that its board would review the offer, which valu

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