Sports8/11/2025The Guardian

Turquoise touches and gothic flair: the Premier League’s 2025-26 kits | Hannah Jane Parkinson

Turquoise touches and gothic flair: the Premier League’s 2025-26 kits | Hannah Jane Parkinson

The article discusses the fashion trends and designs of the Premier League's 2025-26 kits. It highlights the growing influence of fashion in modern football, with players becoming ambassadors for high-end brands. The article notes that after a couple of years of subpar kit designs, the 2025-26 season has seen an improvement in the sartorial game. Adidas has done particularly well with its "Total 90" template, while smaller labels have also impressed. The article mentions that all-black away strips and turquoise touches have proved popular, and that some clubs have successfully incorporated design elements from their home stadiums and surroundings. Overall, the article suggests that the Premier League's 2025-26 kits have elevated the fashion aspect of the sport.

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