SocGen Assess Strategy for BoursoBank Facing Revolut Push

Societe Generale SA, the French banking group, is reassessing its strategy for its digital subsidiary, BoursoBank, in response to the growing competition from the fintech giant Revolut Ltd. Revolut, valued at $75 billion, has been rapidly expanding its services in the French market, posing a significant challenge to BoursoBank. Societe Generale is now evaluating its options for BoursoBank, which could include potential changes to its business model or even a sale of the digital lender. The article suggests that Societe Generale is facing a difficult decision as it navigates the rapidly evolving fintech landscape and the threat posed by Revolut's extensive resources and growing presence in the French banking sector. The outcome of Societe Generale's strategic assessment for BoursoBank could have far-reaching implications for the company's digital banking strategy and its ability to compete in the increasingly competitive digital finance market.